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Blog: VSM Tutorials

The AFCO Performance Group Selects Efinitytech & VSM Ecommerce

4.14.2022 / Website Launch, All

AFCO Racing Website

Nine years ago we Launched Longacre Racing! A significant Ecommerce Site.

Around 2018, the AFCO Performance Group purchased Longacre. Their team spent significant time at Longacre and with Efinitytech to implement the transition. They took the opportunity to learn our VSM Ecommerce Platform and website CMS ahead of the transition. After due consideration they decided to continue working with Efinitytech, using VSM Ecommerce for Longacre.

Finding VSM Ecommerce to be a superior system, AFCO commissioned a rebuild of their three other Ecommerce Sites! The project for that generation of sites included upgrading the ecommerce engines, while the designs remained unchanged. We took the opportunity to significantly enhance VSM Ecommerce to support the unique, custom product offerings in the AFCO, Dynatech and Proshocks sites.

In the current redesign and upgrade to all four sites, thanks to extraordinary work of Efinitytech's Aaron McBroom and Mark Delong, we significantly enhanced the infrastructure of the Longacre site in addition to a complete redesign! In the new suite of Ecommerce sites, each is redesigned and updated with many enhancements including the sophisticated Series Product architecture that is now in place on all four sites.

In Their Words:

We recently completed a launch for 4 new/updated websites with the team at Efinity Tech.  This was a pretty large project, with ecommerce and many products involved.  The process was smooth and efficient. The 4 new websites function well and are a tremendous upgrade from where we were.  Not only do the 4 sites look much better, the usability of the sites are completely enhanced!

The best thing about working with Efinity Tech is their customer service. Mark, Vaughan, and Aaron are great to work with. They are responsive to emails and get our questions answered. They are always willing to have a conversation and talk through an issue to find the best solution. I would highly recommend the Efinity Tech team!

Kerri Hart, Marketing Director

AFCO Performance Group