More Business from your Website with Effective SEO & SEM
Efinitytech has been providing high level search engine optimization (seo) and digital marketing consulting to clients for several years with excellent results. While it is not possible to guarantee “Top Ten” Placement on search engine rankings; it is nonetheless the objective of such consulting to do just that. Google itself advises that to promise top ten placement, is to commit fraud; therefore, we do not guarantee such results.
Our approach is to work with you and help achieve your goals. Unlike other companies, we work with you to provide in office meetings, SEO reports, content development, campaign management, marketing analytics, and newsletter management.
Quality Traffic + Proven Business Strategies = Success
At Efinitytech it's more than just SEO; we provide a complete and personal service that focuses on your business needs for all your online marketing. We help you not only get better visibility in search with google, bing and yahoo, but also bring in customers from other focus areas you may not be reaching. As we work to increase traffic, we strive to ensure that the traffic is relevant to your business and brings in sales. This includes customer retention, analytics reports, keyword traffic rankings, marketing strategy, event tracking, customer involvement tracking, and more. We use our expertise in search engine optimization and our experience over the past 6 years to get you quality results that last.
The first step is to analyze your landing pages and asses the quality of the page based on the search queries you want to rank for. Second, we analyze the title tag which is one of the key ranking factors used to provided visibility in search. Third, we analyze your meta tags to improve click through rate to get to the landing pages. Forth, we look at the user experience which will also help in google adwords to improve quality score, this is an assessment of behavior on the page when the user comes to the landing page. We will suggest small changes to the design and content that will make your page seem more inviting and easy to use. All optimization is carefully carried out through keyword research that will determine not what you think people search for, which is a common mistake for businesses, but what people search for in reality on all of your products or services.
An illustrative example of what can be achieved with organic SEO is to search for “custom plastic enclosures” in Google, Yahoo or Bing. We worked with a client to take him from little or remote visibility to the first page of results. As of recently for this search; our client, is on the First Page in all three and his site often ranks #1! The big three account for over 95% of all searches performed, with Google far in the lead with roughly 70% of all search activity.
We have worked with Brice Benard of Toolless for over four years. The initial recommendation included a complete site redesign and infrastructure enhancement. This is commonly the first step in the effort to improve the effectiveness of a business website. Further, have managed his paid campaigns on an ongoing basis to enhance their effectiveness and we continuously work with Brice to both develop and expand his content which has resulted in continuous increase in his business and conversions from the website. Additionally we have instituted a newsletter campaign to keep in front of his clients on an ongoing monthly basis. Tooless is now regularly page one for a number of their most sought after key phrases.
Over the recent years we have been working with Oriana Hammerstrom, the owner of Woodinville Florist to enhance her business through website Optimization and Google Adwords Strategies. Oriana reports that her overall business is up some 13% year over year due, in her opinion, to the work we have implemented on her site. We have performed detailed and extensive editing and image work on her site, as well as consulted with her on her PPC campaign, which she has recently discontinued, with a resulting improvement in conversion and time on site. We transferred the funding from the paid search to further organic development, as it is fundamentally more effective. During the course of our consulting, we completely redesigned the site to enhance its ease of function and visual appeal as well as implementing Mobile Adaptive design for greatly enhanced performance on phones, especially for ecommerce. Finally, we worked with Oriana to develop a timed Newsletter campaign to gain visibility and conversions for specific calendared holidays.