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Blog: VSM Tutorials

The All New U-40!

10.2.2018 / Website Launch

What is U-40? We had the same question. However, if you are in the Custom Fishing Rod Building Business; you probably know. Our good friend and client, Dan Metcalf commissioned a new website for his u-40 fishing rod bonding and coatings product line. U-40 Rod Building Products are well known as the premiere product line for the custom fishing rod builder!

It is our very good fortune to present Dan's second e-commerce website!


In Dan's Inimitable Words:

Dear Efinity Tech,

Once upon a time there was an old outdated website that lived at www.U-40.com. When it came into the world long time ago it was thought to be a gem, and perhaps it was…..of sorts.  As the decades passed its shine waned and ultimately dulled. Though in some of its pages, amidst the dust and cobwebs, lay some helpful information its cover had become dull and unappealing.

Enter……… “Efinity Tech” creating a completely NEW U-40 website for us!!!  What a difference….what a contrast!  We are so proud of the new website!  Not only is it very appealing in appearance but is packed with helpful resources for the custom fishing rod craft it serves, even providing links to step-by-step, how-to build a fishing rod videos.  This alone has provided multiple more good reasons for visiting the new website.   In addition, the practical feature of the new map function will make it very easy for fishing rod builders to find our dealers, both online and brick and mortar.  All the dealer contact info they need is very easy to access.

We are particularly jazzed about being able to do much of the future editing of the website ourselves using your VSM Tools function!  Your tutorial videos are helping us through the basics.   Any questions we have you respond very quickly via email or phone, often within a minute or two.  That’s amazing!!!   

Thank-you Efinity Tech for a great website publishing experience!  And thank-you for your ongoing support to help keep us on the cutting edge of today’s marketing via our websites!

Kindest Regards,

Dan Metcalf, President Trondak Inc.


We gratefully acknowledge Brianna Grantham for her help editing this post!