Ralph's Pump & Well has been a valued client of ours for several years. In early 2025, they approached us looking to run Google Ads and improve organic traffic through SEO.
We worked closely with Mitch and Josephine to execute effective ad copy, landing pages and keyword targeting. Following our initial intensive focus on Google Ads, with positive results filtering through, we shifted gears to get the ball rolling on SEO.
Through service page updates, blog posts, and Google Business Profile optimization, we improved local visibility for high-value keywords like emergency well pump service, well pump repair company, and more.
In 2025, our collaborative efforts through Google Ads and SEO contributed to 30% sales growth!
Paid Traffic: Google Ads Deliver
The results speak for themselves! Over 14 months of running ads, we've seen 283 conversions delivered, with a high conversion rate of just under 7%.
Maximizing Budget Efficiency
A significant focus for each of our ad campaigns is budget efficiency. This requires regular analysis of conversion rates, cost per conversion, cost per click (CPC) and lead quality. Measuring each of these results against the bottom line means thinking strategically, understanding the market, and finding the most cost-effective keywords without compromising lead quality.
Within two months of the campaign running, we saw positive conversion rates coming through. Still, there was room for even greater efficiency. After reviewing priorities and keyword spend, we saw opportunities to prioritize keywords at a lower CPC that still generated high-quality leads, ultimately increasing conversion rates while simultaneously decreasing the cost per conversion.
Organic Traffic: Steady Gains Over Time
The strongest results come from a hybrid approach of driving short-term sales through paid traffic, while building long-term organic visibility where SEO value increases overtime. For Ralph's Pump & Well, SEO results drove a significant uptick in overall organic traffic.
Comparing the past 6 months YOY, we've seen:
- 70% increase in organic sessions
- Improvement in average page position for all keywords by two pages (moved up 20 placements on average)
- #1 local placement for several high-value keywords, including emergency well pump service, well pump maintenance, well pump repair company, and residential well pump service.
Previously the majority of organic search queries were branded traffic. Branded terms still perform well, but clicks are now coming from a much wider mix of valuable non-branded keywords.
In their words:
"Working with your team has been a genuinely positive experience from start to finish. The level of professionalism, communication, and strategic thinking you brought to our website made a noticeable difference right away.
Since launching the campaigns, we’ve seen a clear improvement in both the quality and volume of leads coming in. Not only did our visibility increase, but we also started attracting a more targeted audience that aligns with our ideal customers. This has translated into higher conversion rates and a stronger overall return on investment.
What stood out most was your ability to continuously optimize and adapt the campaigns based on performance data. It gave us confidence that our budget was being used effectively and that there was always a focus on growth and improvement.
Overall, the impact on our business has been significant—we’ve experienced measurable growth and a stronger presence in our market. I would absolutely recommend your team to anyone looking to scale their advertising efforts and achieve real results."
-Josephine Edwards, Office Manager, Ralph's Pump & Well
Be the Business Customers Find First
Your next customer is already searching. Do you show up? It's time to get your website at the forefront. Take the first step to becoming more visible, more competitive and more successful online.
