Local SEO strategy drives 44% increase in organic clicks and dominant visibility across Snohomish & King Counties.
Everett Office Furniture serves Snohomish, King, and Whatcom Counties with new and used office furniture, offering everything from space planning and product customization to professional installation.
We've worked with Everett Office Furniture for several years, supporting their business with SEO, hosting, and email services. Over the past three years, this collaboration has driven steady, sustainable growth and significantly improved their online presence.
In 2025, our primary focus was to increase rankings for high-intent keywords like “used office furniture,” with a strong emphasis on local search visibility across their service areas.
Summary:
- 234% increase in Top 10 keyword rankings
- 44.3% increase in organic clicks YOY
- Page one dominance for local searches
- Clear growth tied to "used office furniture"
Organic Keyword Growth 2024-2026
Over the past two years, we've seen a 234% increase in the number of keywords ranked in the Top 10 for Everett Office Furniture, focused on local, relevant search queries.
- January 2024: 9
- January 2025: 19
- January 2026: 30 (+234%)
4-Month Year over Year Organic Traffic Comparison
While improvement in the Top 10 increases exposure, this behavioral data clearly indicates that their visibility turned into actual traffic.
- Clicks +44.3%
- Impressions +9K
- Click through rate +33%
- Average rank+22.4
First-Page Rankings
Here are examples of high-intent, local keywords ranking on page one:
| Keyword |
Position |
Volume (# searches per month in WA) |
| 1. everett office furniture |
1 |
390 |
| 2. office furniture everett |
1 |
390 |
| 3. used office furniture everett |
3 |
70 |
| 4. used office furniture seattle |
3 |
320 |
| 5. bellevue office furniture |
4 |
50 |
| 6. office furniture lynnwood |
4 |
30 |
| 7. bothell office furniture |
6 |
n/a |
| 8. everett furniture |
6 |
50 |
| 9. office furniture near me |
7 |
720 |
| 10. office furniture seattle |
7 |
170 |
| 11. office furniture store |
7 |
210 |
| 12. office furniture near me used |
10 |
390 |
Preparing for Future Growth
In addition to local visibility, Everett Office Furniture saw a substantial increase in the total number of keywords it ranks for organically. This growth consists of commercially relevant searches, including product categories, furniture types, and branded queries. These keywords support expanded visibility and strong future ranking potential.
• January 2024: 284
• January 2025: 319
• January 2026: 854 (+201%)
In their words:
"I have been working with Vaughan and Selah on our website for 3 years. They helped us target our market areas. We specifically focused on the used furniture business by creating a separate category on our website. We have seen a tremendous increase of exposure. Customers can see what we have available on our showroom floor."
- Duc Button, Manager, Everett Office Furniture
See the Difference a Tailored SEO Strategy Can Make
Sustainable online growth requires an SEO strategy tailored to your business and goals. At Efinitytech, we create a clear roadmap designed to increase visibility, drive meaningful traffic, and build long-term SEO value.
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