Five Years ago, at the dawn of COVID Restrictions, we launched the Impact Washington site, along with a comprehensive Search Engine Optimization and Marketing campaign.
Since then... Impact Washington says it best!
"We’re proud to recognize the ongoing partnership between Impact Washington and Efinity Technologies, who continue to provide end-to-end website management and proactive support that help drive our mission forward.
Efinity manages our website and leads our SEO efforts with impressive results. They’ve played a key role in maintaining our Google Ad Grant and managing paid Google Ads campaigns, exceeding typical performance. Their SEO strategy, blog support, newsletter management, and regular site analysis ensure that our online presence continues to grow and meet the needs of manufacturers across the state.
Thanks to their efforts, our newsletter is back up and running, strengthening our outreach and communications. Their team is highly professional, responsive, and a pleasure to work with.
What truly sets them apart is their proactive approach — they regularly go above and beyond, exploring why something isn’t working and offering improvement suggestions. They’ve provided thoughtful guidance across Google Ads, SEO, content development, and site enhancements, helping us continuously improve.
We truly value Efinity as a trusted partner and appreciate their ongoing dedication to our success."
NANDHITA NANDAKUMAR Marketing Outreach Coordinator
Google Ad Grant Management
Google's Ad Grant is available for non-profit organizations, granting them up to $10k/month free ad spend. Doing so requires adherence to strict guidelines. You must maintain a 5% click-through-rate (CTR) within a 30-day period, otherwise your account can be suspended. Additionally, Google's compliance policies are much stricter for grant accounts, limiting what can be advertised.
In 5 Years, We've Delivered:
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$138k in FREE Ad Spend
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1,260 Conversions
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8.72% Avg. CTR
The Google Ad Grant has delivered exceptional results, driving Impact Washington's brand forward and bolstering their online presence.
Paid Google Ad Management
In addition to managing Impact Washington’s Google Ad Grant, we’ve led their paid Google Ads strategy, focusing on efficiency, conversion growth, and continuous optimization.
Since March 2020, we've delivered:
Our paid media approach complements the Grant by expanding reach, supporting additional strategic goals, and capturing demand beyond the limitations of the Grant program.
Organic Search Visibility
A strong organic search presence is essential for sustainable growth and long-term visibility. Through strategic SEO efforts, we’ve helped ensure Impact Washington is consistently found by target audiences.
In this period, we've delivered:
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46.7K Website Sessions through Organic Search
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Consistent top rankings for high intent, competitive keywords
- Ongoing visibility gains that position Impact Washington ahead of competitors
Our work focused on technical SEO, content strategy, and keyword targeting, building a foundation for continued growth, even as algorithms and user behavior evolve.
Newsletter Campaigns
We have supported targeted newsletter campaigns for Impact Washington using our in-house email marketing platform, available through our Virtual Site Manager (VSM).
These campaigns were strategically timed and audience-segmented to align with program launches, service updates, and upcoming events. We’ve amplified reach, providing an additional channel to drive traffic and web engagement.
Newsletter campaigns continue to serve as a powerful complement to paid and organic efforts, helping Impact Washington stay top-of-mind with their most engaged audiences.
Maximize Digital Marketing with Efinitytech
From Google Ad Grant management to full-scale digital strategy, our team is here to drive real results that enhance your website presence.
Contact us to get started!
