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Mad River Manufacturing

Visit Mad River Manufacturing

Mad River Manufacturing is a manufacturer of Steelhead worms and jigs out of California. Jimmy, the owner, found Efinity Technologies while looking for a good e-commerce website provider. With a clean design, integration into our VSM content management platform, and full e-commerce w/mini cart overhaul, Mad River has steadily increased sales since the websites launch. Our integrated e-commerce system has given Jimmy the ability to manage his products, options, images, and shipping at any time.


  • Custom Design
  • eCommerce
  • Mobile Responsive
  • Content Management (efinityCMS)

In Their Words

Efinity delivered a full ecommerce website in support my innovative fishing products business. They provide support when I need it in a very timely manner.

Jimmy Davis, CEO

Mad River Manufacturing

McKinleyville, CA