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U-40 Rod Building Products

Visit U-40 Rod Building Products

It turns out that U-40 is The choice of finishes and bonding materials for Custom Rod Builders!

Dan Metcalf, the owner of both U-40 and Aquaseal decided to have Efinitytech completely redesign and redevelop U-40 after his successful launch of the new Aquaseal website which we redesigned and redeveloped just over 2 years ago, adding ecommerce and store locators among many other enhancements.

We are extremely happy with the new U-40 site and especially pleased to have Dan as a multi-site client!


  • Custom Design
  • eCommerce
  • Mobile Responsive
  • Google Maps Integration
  • Custom Data Listings
  • Content Management (efinityCMS)

In Their Words

Once upon a time there was an old outdated website that lived at When it came into the world long time ago it was thought to be a gem, and perhaps it was…..of sorts.  As the decades passed its shine waned and ultimately dulled.   Though in some of its pages, amidst the dust and cobwebs, lay some helpful information its cover had become dull and unappealing.

Enter……… "Efinity Tech" creating a completely NEW U-40 website for us!!!  What a difference….what a contrast!  We are so proud of the new website!  Not only is it very appealing in appearance but is packed with helpful resources for the custom fishing rod craft it serves, even providing links to step-by-step, how-to build a fishing rod videos.  This alone has provided multiple more good reasons for visiting the new website.   In addition the practical feature of the new map function will make it very easy for fishing rod builders to find both our dealers, both brick and mortar and online.  All the dealer contact info they need you have made very easily accessible.

We are particularly jazzed about being able to do much of the future editing of the website myself using your VSM Tools function!  Your tutorial videos are helping us through the basics.   Any questions we have you respond very quickly via email or phone, often within a minute or two.  That’s amazing!!!   

Thank-you Efinity Tech for a great website publishing experience!  And thank-you for your ongoing support to help keep us on the cutting edge of today’s marketing via our websites!

Kindest Regards,

Dan Metcalf
Trondak Inc.