How To Pick A Domain Name

When selecting a domain name for your website, there are several important aspects to consider.  These attributes affect the Search Visibility, Marketability, Usability and Branding of your company and website.

The ideal Domain Name should be: (in no particular order)

  1. Short
  2. Spellable
  3. Memorable
  4. Primary Keyword/Keyphrase
  5. Exact Business Name

For Local Businesses it should also:

  1. Include your Local Town Name

Of course, these characteristics in total are mutually exclusive.  The best advice is to prioritize what is most important to your objectives and keep these "rules" in mind.

Extremely Good Domain Names: 
Short, Spellable, Memorable, Exact Business Name
Spellable, Memorable, Primary Keyword, Exact Business Name, Local Town Name
Memorable, Primary Keyphrase, Exact Business Name, Local Town Name

Domain Extension Choice

Years ago, there were rules governing the use of .net, .org and .com domains; now it is up to you to decide which of these or many other extensions to use. There are still strict rules for certain extensions, such as .gov and many country codes. There are a significant number of domain extensions from which to choose; everything from .com, .net, .name, .biz, .org, and more. Some country code extensions, .tv; .me and others can be used by anyone. Wikipedia is one place to look at your choices.

By far and away, .com is the best choice for business.  .Org is an excellent choice for charities and non profit organizations. You will want to be extremely reluctant to use second tier extension, especially if a competitor has the “.com” you are seeking.  We strongly encourage establishing a relevant and unique .com for a business whenever possible. And steer clear of domain pirates.  All are essentially stealing and most are in violation of the spirit if not the letter of the law against domain squatting.

Efinitytech has been helping clients choose their domain names for well over 10 years. We will be happy to help you select yours.  In addition to Website Design, Development, Hosting, Content Management, Email, Custom Programming, SEO and Website Marketing, Efinitytech is a Domain Provider. We are a Network Solutions Reseller. The best provider in the business.